Wednesday, June 08, 2005

The Hottest Thing Going In Radio

Steve Jobs, CEO of Apple, on Monday, June 6, debuted the next version of iTunes (4.9) which, he announced, will support podcasting.

Based on the brief demo he gave of iTunes newest feature, I'd say that iPodder and iPodderX may not have much useful life left.

I've never been a fan of iPodder, and iPodderX, with the new version 3.0 is so slo-o-o-ow on my Mac that it's hardly usable. I've been longing for a decent podcatcher for some time now and iTunes seems like the perfect point at which to insert the podcatching function.

But this whole podcatching issue brings up another discussion -- making podcatching easy for the listener.

PodCASTERS, are, by and large, a bit on the geeky side; they love to roll around in the mud of all this technology and come up with a s**t-eating grin when they're done. PodCATCHERS, on the other hand, tend to have real lives and may only dip their big toes into the technology pool on the odd occasion.

That's why the iTunes podcatching solution is such a coup. Whether Apple initiated it or the ubiquitous Adam Curry whispered in Steve Jobs ear that it might be a good idea, the winner is the listener. No more having to open up a slow or confusing application (which will go unmentioned -- from this point on, anyway) -- to subscribe to a podcast and move it into iTunes where you can listen to it or download it to your iPod or one of the remaining 24% of mp3 players out there.

0 Comments:

Post a Comment

<< Home